
In case you haven't heard, anticipation for Topshop has hit a fever pitch throughout New York, where the flagship store opens April 2. After being delayed for months, the store at 478 Broadway, is finally ready to open its doors and compete for Soho-shoppers' dollars. Featuring a dizzying array of clothes delivered weekly, Topshop, and its men's shop, Topman, prides itself on offering something for everybody.
Until now, Topshop has retained an aura of exclusivity (even at its affordable prices) being available in the U.K. only. Now that this is about to change, we're excited to see how the department store fares against nearby H&M and ZARA outposts and influences young street fashion.
What you might not already know is that this week the new NYC store will feature intermittent DJs (including a set by LCD Soundsystem's James Murphy), complimentary makeovers and manicures, and a free Britannia t-shirt with purchases over $100. All these perks and more add up to (literally) the biggest store opening the area has seen in years.
<< Page One Home | Direct Link | Send this page to a friend | Posted 04/ 2/09

