A day at the beach will work wonders for your tan, but, for men and women alike, also wreak havoc on your hair. Aveda has long taken care of beach babes and now the grooming heavyweight introduces its first-ever hair care line for men, Aveda Men Pure-Formance. Get the sand out of your locks with the shampoo ($18) and conditioner ($18), which will also sooth and calm your scalp, while leaving your hair soft and less oily. Then, add just a touch of Liquid Pomade ($22) to act as a barrier for your skin and scalp. For a finishing touch, the Grooming Clay ($22) will add texture and body for your night on the town—or back on the beach around the bonfire. Go to www.aveda.com